At this point, it is no surprising thing that the majority of book lovers use Google search to discover what they want. Most of them also hit up Amazon to search for books by their titles and descriptions. But how do these platforms know which books to show as a result? The answer, SEO.
SEO or search engine optimization is a set of practices, tactics, and strategies that improve the visibility or discoverability of your product when online users look it up. Whether you have just started your Ebook business or if you want to increase its sales, working on improving your SEO should be your top priority.
When it comes to self-publishing on Amazon and other platforms, there are a lot of factors to be considered if you want your Ebooks to sell fast. One of them is ensuring that it reaches their target audience properly. Luckily, SEO can help you accomplish that and more.
If you are not familiar with the world of online marketing, you might think of SEO as something daunting and too complex. However, that is not the case once you start easing up on the concept. You can start with your Ebook SEO by following these easy techniques to make your Ebooks more visible and discoverable to your customers:
Optimizing an Ebook consists of certain important elements that help your readers and customers look it up more easily. These optimizing elements are:
● Title: Your Ebook’s title is where you use your primary keyword for optimization. Creating a title that uses the keyword effectively and isn’t too long or too short helps catch the attention of the customer. For example, if your keyword is “cooking on a budget”, your title can be “The Exciting World of Cooking on a Budget”.
● Subtitle: Aside from the title, your Ebook’s subtitle is where you can include various relevant keywords to help make the Ebook more visible. These subtitles use keywords optimally, make the cover appealing, and provide a brief insight of your Ebook to the customer.
● About: This section of your Ebooks includes its description and gives the customer what to expect from your Ebook. While it provides them with valuable insight, it is also a great place to include more relevant keywords to help customers look it up.
While it is not necessary, you can also include reviews of your customers to help improve the ranking of your Ebooks on Google and Amazon. When optimizing, be sure to careful with your keyword placement.
If you wish to self-publish a book on Amazon, you need to understand the nooks and crannies of the platform. For example, if you wish your Ebooks to become more visible, you can try unlocking the hidden categories on kindle to learn where your Ebook belongs. This helps you categorize it better so customers can find it more easily.
You can also sign up for an Author Central Account on the platform to further establish yourself as an Ebook selling entity on it. Creating this account is free of charge and you can add a bio and a photo to your profile as an author to help customers connect with you better. After your Ebooks start selling, they will have their sales page which will feature your author profile on them.
Amazon tends to avoid certain publishers who use unethical tactics to market their Ebooks. One of them is using black hat SEO tricks which include keyword stuffing, spam tactics, and using backlinks that you bought. Using these tactics can cause you to violate the Terms of Service that Amazon follows and as a result, you might face some consequences.
Violation of these TOS can cause Amazon to terminate or suspend your account, diminish your Ebooks’ rankings, or completely remove your Ebooks from showing up on the result pages. To avoid all this, staying away from these nasty black hat SEO tricks is recommended.
Your SEO depends upon finding the right keywords for your Ebook business. However, coming up with the right keywords is not an easy task since you have to do some research to brainstorm them. You can brainstorm relevant keywords by:
● Utilizing online keyword research tools such as Google Keyword Planner or Amazon Keyword Tool to create appropriate keywords.
● Typing in a relevant phrase in Google or Amazon search bars and using the suggestion list as keyword inspiration.
● Browsing through your competitor’s page or site and noting down the keywords they use.
It is important to note that only relevant keywords will sell. After you have decided on a list of keywords for a single Ebook, try to find the best ones from it. You can do this by typing in the first set of keywords you came up with in Amazon’s search bar and reviewing the first few results. Select the Amazon Best Seller Rank of every Ebook that popped up and copy and paste its rank on the Sales Rank Calculator available on Amazon. If the Ebooks aren’t doing well or haven’t been searched recently, then they are bad keywords. Cross out that set of keywords and repeat until you have found the ones that will ensure good ranks for your Ebooks.
If you have some search papers, content strategies, and a rough idea but don’t know how to start, you can always hire an Ebook writing service to take those rough bits of content to turn it into a high-end Ebook for you. While the core ideas remain yours, a professional ghostwriter helps add the body to those rough ideas and repurposes that already existing content. This is both resourceful and saves you the trouble of doing it yourself.
When you start implementing SEO to market your Ebooks, the first thing you might need to resolve is your keywords and the competition that comes with them. What you have chosen as your keywords can also be what another Ebook publisher is using as well. You can learn about your competitors by typing 3-4 of your relevant keywords and clicking the first few results that pop-up. Review the covers they use for their Ebooks, their descriptions, their reviews, and the marketing tactics they are using. This can help you learn who’s your competitor and how you can become better than them.
After all is said and done, SEO is not everyone’s cup of tea and you don’t have to do everything on your own if you are unfamiliar with it all. If you are unsure of how to proceed, it is more viable to seek professional SEO services from an SEO agency or an Ebook writing service. Collaborating with a professional service that takes care of your SEO can help you with:
● Ensuring that your Ebooks’ indexing is done correctly, which includes implementing the right keywords and adding it in the right category.
● Marketing your Ebooks on social media channels such as Instagram, Twitter, and Facebook aside from using Amazon ads.
● Working and expanding your site to feature your Ebooks and monitor its progress.
Writing your Ebook is just the mere beginning of your journey of becoming an established and successful Ebook business online. Understanding the concept of SEO and learning about some helpful tricks can help you along your path by making your Ebook marketing easier and increasing your sales. Now, all that stands between you and high Ebook sales is just applying these tips and techniques to make your Ebooks stand out.