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Blogs have long evolved from just being personal digital logs to being channels for businesses to build their communities and promote their products or services. As an eBook business owner, it can be quite tricky, and sometimes very expensive to promote your eBooks. While you can definitely opt for online ads to access your online customer base, having a blog can help you with that as well.
In today’s time and age, blogs exist for online businesses to inform, engage, and promote to their audience base. Not only are they cost-efficient but they also serve as an organic way for you to interact with your customers and get your eBooks out there.
Starting a blog has many benefits for eBook businesses. It helps you connect with your reader base, broaden your horizons, and grow as a book-loving community. When creating your own blog, focusing on your niche and staying consistent with your brand will allow you to promote your eBooks more effectively.
Starting a blog is not only a way to connect with your customers online, but to also attract them into buying your eBooks. If you’re still unconvinced, here are five advantages of starting a blog for your eBook business:
The primary advantage of a blog for any business is that it allows them to reach out to more people online. People that visit your site may be interested in buying your eBooks, but once they view your blog and if it represents your business properly, they are more likely to leave as members of your community. You can even re-purpose your blog posts by sharing them on your social media platforms to attract the crowd there to your site.
As you access a wider audience base, it becomes easier to promote your eBooks to the people who are interested in buying them, instead of blindly marketing to vague audience groups. This increases your sales, builds credibility, and leaves a lasting impression on anyone who visits your site.
A blog isn’t just a way for you to connect to your customers, but also a gateway of opportunities for your eBook business to grow. While it may take some time to make your blog lucrative, after some time, effort, and constantly practising consistency, you can use your blog to grow your business in the following ways:
● Referral marketing: Once your blog starts receiving some attention, you can use it for referral marketing. You can work with other businesses and link their products or services in your blog posts and earn a commission whenever people click on them or visit their pages.
● Host sponsorships: You can also use your blog to partner with other businesses and authors and host sponsorships. You can promote other businesses in your blog and get all the coverage you need from your audience base.
● Create and sell digital products: Your blog is a great way for you to create, promote, and sell other digital products aside from your eBooks such as online courses and video tutorials.
You may underestimate just how much readers love to have a bond with the platform they are buying their eBooks from. Not only does having a blog build a communication network with them, but also makes them feel cherished as customers, which then builds customer loyalty and allows you to retain your customer base. Interacting with your readers through your blogs will make them feel they have a personal relationship with the source they purchase eBooks from and that they are valued as customers.
Feedback is essential for your eBook business to prosper. Not only does it give you valuable insight into how to improve your eBooks and if the customers like what you are putting forward, but it also acts as proof of your credibility for other prospective customers.
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