Marketing and selling eBooks can feel somewhat of a predicament since they differ greatly from hardcovers and paperbacks. However, while they may be different from each other, marketing them both revolve around finding customer groups and targeting promotional strategies on them.
The eBook business has become a prosperous venture, especially after the pandemic period. People are finally aware of the importance of eBooks and are on the lookout for the right eBooks to fall in front of them. This is where a proficient eBook marketing strategy can help you turn those potential leads into regular eBook buyers.
Coming up with the correct marketing practices can help determine whether your eBooks will sell out days after their release or stay sitting with just a couple of purchases. With the correct marketing practices that are cost-efficient and smart, clever audience targeting, and some homework can help you create the perfect eBook marketing strategy to make your sales skyrocket through the virtual roof and strengthen your eBook business.
The best marketing strategies comprise some clever online marketing practices encompassing all online platforms and ensuring customers online know when your eBooks are available. Here are the 10 best eBook marketing practices you can include in your ideal marketing strategy.
As an eBook seller, an online website is a must for you to promote and market your eBooks to your customers and online traffic. As you successfully create a simplistic site, ensuring that it has a blog can help you showcase snippets of the content of your eBooks, engage with readers, and let them know about the launch details of your eBooks.
Creating a blog just for the promotion of your eBooks is a great way to interact with your customers and put your eBooks in front of them. Make sure to have your comments active and include all your social media plug-ins to encourage customer engagement across all online platforms.
If you have an email list of your regular and potential customers, directing them to pre-launch landing pages via email-gating is another great way to market your eBooks. Creating a pre-launch promotional page can generate excitement and anticipation among your regular and potential customers and can ensure great sales once your eBooks are launched in the market and available for purchase.
By using Facebook Ads, you can promote your eBook campaigns, create brand authority, and generate higher sales. Use your Facebook page to activate your Facebook Ads with their hyper-target feature activated so you can reach your desired customer demographic and attract many potential customers on Facebook and drive that traffic to your site or eBook blog.
Using that same email list of regular and potential customers, you can send automated emails to keep them posted about your current eBooks on sale, the ones that are about to be released, or any deals or discounts that are going on. You can also create pre-written promotional emails and set a date and time for them to be delivered to people to activate relevant email campaigns.
Call-to-actions or CTAs are a great way to direct online traffic to your site to buy your eBooks. Instead of using indirect promotional practices, just guide them to your eBook sales page by including pop-ups across your website that have a link to that page. This is a great way to make sure your eBook sales remain evergreen.
Social media is one of the biggest spaces on the internet to build your business and increase your sales. You can find the majority of your customer base on social media platforms. The trick is in connecting them by sending out teasers that include CTAs, links to your site, information about your eBooks, snippets, and quick how-to’s. These teasers generate your eBook sales by enticing any potential customers and keeping them connected with your eBook business.
If you want to branch out your customer base aside from the major social media platforms, using other content-sharing platforms that are specially designed for sharing or submitting is a great alternative. Platforms such as Medium and Stumble Upon can direct traffic back to your site once you start posting your content about eBooks on them.
Promotional tools such as Viral Content Bee are great for marketing your eBooks and making them go viral. You can also use Pay with a Tweet to generate high online traffic around your eBooks and site. The higher the traffic, the more sales your eBooks will generate.
If you have an eBook business, then you are no stranger to the concept of guest blogging. Guest blogging is perhaps one of the most popular methods used by authors and ebook businesses to promote their eBooks and create varying customer bases on different sites. By guest blogging on authoritative sites, you enhance your business’s authority and customer demographic, generate traffic, and promote your eBooks to those who are interested in them.
By creating a list of sites with good online authority, request your blog post about your ebooks to be featured on them. Once the readers there start seeing your content, they will be directed back to your site, thus increasing your eBook sales.
You may think this is similar to the tactic mentioned prior, but social media platforms are multifaceted when it comes to using them for marketing your eBooks. With free Kindle promotions, there are many various Facebook and Twitter groups that are dedicated to featuring high-quality eBooks to their audience.
These groups are a great opportunity for eBooks businesses to promote their eBooks to a wide range of customer groups all across the world. Make sure that your eBooks are of good quality since these groups are particular about featuring eBooks that are high-end.
The first step to ensuring high eBook sales is by starting out with a clear and attainable goal. If your goal is well-defined, the marketing tactics to ensure good sales start to fall into place by themselves. You need a killer promotional strategy to make sure your content gets in front of people who want to read it.
