Whether you are starting to dip your feet in Ebook selling or if you consider yourself a well-known player in the Ebook marketing sector, you may know by now that your Ebooks won’t sell on their own. The majority of the knowledge available on the internet focuses on online advertising such as ads, social media marketing, etc. And while that is an important part to get right in order to sell your Ebooks, creating a brand is equally as important.
Your brand is the image that your customers associate your product and your business style with. A large demographic of customers will buy your Ebooks based on your brand’s impression to them. In simple words, your branding communicates your Ebook business’s values, style, and identity to customers and creates a lasting impression on them that compels them to purchase your Ebooks.
A publishing brand is associated with a style that customers remember you and your product by. Creating a brand is necessary for you as an Ebook business owner since it provides you with a business identity and represents what you wish to put out to your customers. A self-publishing brand has the following elements essential for an Ebook business:
Creating a brand allows you to build credibility around your Ebook business and help customers remember it. A well-developed brand is easily identifiable and if you continue to create high-quality Ebooks, it will become a symbol for your customers to remember you whenever they are in need of credible Ebooks.
You may have decided on some core values and goals when you decided to start your Ebook business. These goals and values are your brand philosophy that set your Ebook business apart from the others and make it memorable for customers. Having this element accomplished allows you to create ads, visuals, and Ebooks with better performance potential.
Another important element that building a brand addresses is the color scheme and visual styles that support the promotion of your Ebook business. Similar to how your customers buy your Ebooks based on their covers, they also determine their initial impression of your Ebook business based on the visual aspects of your site such as the font styles and colors. These visual aspects are also reflected in the printed or digital copies you publish.
The most crucial aspect that branding accomplishes for your Ebook business is creating an individualized style for you that your customers will remember you by. Your style helps a customer recognize your brand even by just looking at a color scheme or taking a glimpse of an ad. Customers also associate Ebook business with well-developed styles as professional, credible, and trustworthy.
Building a brand is a process of determining what you want to be known as and then creating strategies that will communicate your goals with your customer base. Here are some ways you can build an individualized brand for your Ebook business:
The first step to creating a brand is to come up with a brand message. If your Ebook business is about providing the best fiction books, then you must find a crowd of customers to target your brand’s message to them. Find the marketing channels that your target audience is on and then tailor your brand’s message according to those channels so it reaches your customers.
Being consistent in how you put your Ebook business out there for customers is a fail-proof way to develop your brand. Using the same tone, language, and opinions on every platform to market your Ebooks can help customers form easy associations with your Ebook business. Align your every blog, post, and ad copy to a consistent tone so that customers are more likely to remember you.
Collect your business philosophy, your style inspiration, and values, and develop an identity that represents those. If you are a non-fiction publishing business, you may want to sell Ebooks that contain 100% factual information. This can be displayed in your identity on your site which will help customers remember you as the source to buy Ebooks from when they need informative, accurate, and reliable Ebooks.
It is important that your marketing materials such as ad copies, social media posts, infographics, etc all share a uniform style that represents your brand. This helps in increasing the performance potential of your marketing materials as customers will regard them as credible if they see cohesion in them.
While your Ebooks are all different from each other, they must reflect your brand so that customers know they’re from you. You can accomplish this by looking up the titles of other Ebooks similar to the ones you sell and then editing and adding unique design elements to them to set them apart.
When it comes to creating strong branding, your customers are your biggest allies. Once you start producing good quality Ebooks and content that increases your sales and is engaging, your customers will keep coming back to you. Once you have a small but fortified customer base, you can start receiving recommendations, reviews, and online shares which will add to your online reputation as a strong Ebook brand.
It is a rule of thumb in marketing that a customer has to be reminded of something several times before they start to remember or feel inclined to buy it. Your customers are more likely to purchase your Ebooks once they have developed an emotional or cognitive bond with your Ebook brand.
