The common phrase “judging a book by its cover” seems to apply to everything in life except for books themselves. Iconic isn’t it? When it comes to what compels readers to buy your Ebooks, it’s their appearance and the way you have chosen to promote them that matters. However, while you may have taken BakeMyBook’s advice on how to choose the right illustrations and Ebook cover styles to draw readers in, your Ebook still lacks a crucial component, even if you’ve polished your Amazon author page to increase sales.
The final component of the puzzle that compels the reader to become intrigued by your Ebook’s content, author and quality is its description. Whether your book is printed or digital, the description is what attracts readers and lets them know what they’re in for. While great cover art holds its own value, what convince a reader to buy your Ebook are the words you use in the description. This is why learning what Ebook descriptions are in-depth and how to write compelling Ebook descriptions can help you attract more readers and get more sales
It’s quite easy to get confused with what an Ebook description really is.
Is it its summary?
Is it a two-line blurb you put in to promote your Ebooks on publishing platforms?
Is it a section about authors?
The reason behind this common confusion is that the majority of writers believe that if they can just come up with a great idea for an Ebook, the writing will sell itself, so they don’t really stop to think about what an Ebook description really is. Which is unfortunate because in today’s Ebook market, all bestsellers need to have excellent descriptions.
An Ebook description is a thorough and captivating section that is used for the marketing, discovery, and sales of your Ebooks. It helps potential readers in finding your Ebook. A strong book description that pitches the genre, theme, and hook of your content is essential if you want the reader to continue reading past the first page. Your Ebook’s chances of being successful will be boosted if you can hook readers with an engaging book description.
To increase your Ebooks’ sales and popularity, you can follow the steps below to write an engaging Ebook description:
Your description’s opening line serves as its hook. Remember it’s a description, not a report, you don’t have to lay out a summary of the content. Start your book description with a strong statement, a well-known quote, a relatable issue, or a gripping line.
Your first line is what will catch the attention of your ideal audience. Leave your reader no choice but to read more after reading the first line. What major issue does your Ebook address and how? If the first line of your Ebook description says: “Hi, I’m Sara and I want to help you with my Ebook.” or “ Hi, Im Dan and I wrote a book about romance.”, no one is going to click on that.
Instead, for instance, if your Ebook is about dieting or weight loss, here’s a good opening line: “Have you ever thought about combining your Zs and weight loss? Learn how to lose weight as you sleep!”.
Search engines online locate our articles, blogs, websites, even Ebooks with the help of keyword optimization. Amazon itself prioritizes Ebook descriptions with relevant keywords to the title and content. Besure to use relevant keywords where they feel natural and remember to avoid overstuffing them.
Unfortunately, your headline won’t be enough to keep a reader reading all the way through. The rest of your description should speak to the reader’s subconscious and emotional needs or light the spark in their mind as an indication that they’ve landed on the right Ebook. Imagine the second line following a thriller description: “If only it hadn’t rained that night.” or a horror: “She had a feeling her dreams followed her all the way to her consciousness.” Consider how you can use certain words to evoke an emotional response in your readers.
Anybody can look up complex or fancy looking words in an attempt to spice up their Ebook descriptions. Trust us, you don’t want to be that anyone. Using complex words, phrases, or terminology makes descriptions harder to read as a whole. A reader will put down your Ebook after reading the first word they don’t understand. Your Ebook’s description language and tone should mirror the words you use in your overall content and entertain, engage, and educates the reader.
You don’t want to reveal too much or too little, just enough. Break up your description by promising to remedy a problem by the end of the Ebook if it’s non-fiction, or a clue to the storyline if it’s fiction. Give readers insight without offering the answer. When the answer or the plot is on the front of the Ebook, why would people need to buy it? In a non-fiction Ebook description, you shouldn’t use phrases like “guaranteed” or “instantly” unless you can confidently claim that the solution applies to everyone.
Marketing gurus have described that people need a push when it comes to compelling them to buy something online. This is where call-to-actions swoop in to save your Ebook description. For a non-fiction Ebook, you could say: “With the right investing knowledge and my guidance, all you have to do is jump!” For a fiction one, you can also say: “Click on [buy now] to learn where fate ends up with Ally!”
If you haven’t paid much attention to working on your Ebook descriptions, start now. Low-effort descriptions are often the reason behind low engagement or purchase rates for many Ebooks. If you want to ensure that your Ebooks’ are always sparked with a professional looking description, hire Ebook writing services at BakeMyBook now.